🛍️
Schema Markup

Product Schema Generator

Generate Product JSON-LD schema for rich shopping results. Supports offers, review aggregates, and GTIN fields.

Product Schema Generator

Create JSON-LD product schema with pricing, ratings, and availability information for better search visibility.

Product Details

Pricing & Availability

Ratings (Optional)

Customer Reviews (Optional)

Review 1

Why Use Product Schema?

Product schema markup is essential for e-commerce websites. It tells Google about your products, including name, price, availability, ratings, and reviews. When properly implemented, your products appear in Google Shopping results, product knowledge panels, and with rich snippets in regular search results. The Product Schema Generator creates valid Product JSON-LD schema for your listings. You provide product details like name, description, price, currency, availability status, and images. If your product has customer reviews and ratings, you can include those, which often increase click-through rates in search results. The tool supports all major product fields including offer information (price, currency, availability), aggregated rating data (from customer reviews), and structured product images. For e-commerce sites, product schema is crucial because it enables Google to display product information directly in search results, often with images and prices. This reduces friction for customers and increases click-through rates. The tool validates your schema and ensures it follows Google's exact specification. The generated code is production-ready and can be added to your product detail pages.

Frequently Asked Questions

Can I use product schema if I sell the same product at different prices?

Yes. You can include multiple offers in product schema, each with different prices and availability status.

How do I include customer reviews and ratings in product schema?

Provide the average rating (on a 5-star scale), the number of reviews, and optionally individual review details. This helps Google display ratings in results.

What product information should I include in schema if my product is out of stock?

Include all relevant information, but set availability to 'out of stock' or 'discontinued.' Customers see this in search results, which sets expectations.

Does product schema improve my rankings or just appearance in results?

Product schema primarily improves how you appear in results through rich snippets. Rankings depend more on page quality, backlinks, and relevance.

How to Use Product Schema

  1. 1

    Enter Product Details

    Provide your product name, description, featured image URL, and brand. Be accurate and detailed.

  2. 2

    Add Pricing and Availability

    Specify the price, currency, and availability status (in stock, out of stock, pre-order, etc.).

  3. 3

    Include Rating and Review Data

    If your product has customer reviews, provide the average rating and number of reviews. This increases click-through rates.

  4. 4

    Add Product Identifiers (Optional)

    Provide GTIN (barcode), MPN (manufacturer part number), or SKU if applicable. This helps Google match your product to other listings.

  5. 5

    Generate and Deploy

    The tool creates valid product schema. Copy it and add it to each product detail page on your e-commerce site.