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Technical SEO

Page Speed Advisor

Enter a URL to get Core Web Vitals scores with AI-written plain-English explanations of the top issues to fix.

Enter a URL and click Analyze to check performance

This tool provides mock Core Web Vitals scores and AI-generated recommendations for performance optimization

Why Use Speed Advisor?

Page speed is a ranking factor and dramatically impacts user experience. Slow pages have higher bounce rates, lower conversion rates, and worse rankings than fast competitors. Google's Core Web Vitals measure three key speed metrics: Largest Contentful Paint (how long until the main content loads), First Input Delay (responsiveness to user interaction), and Cumulative Layout Shift (visual stability). The Page Speed Advisor enters your URL and retrieves your Core Web Vitals scores from Google's real-world data. Instead of just showing you numeric scores, it explains what each metric means in plain English and identifies your top issues. The AI-generated analysis explains why each issue matters for user experience and SEO, and provides prioritised recommendations for fixing them. Most website owners see improvement opportunities in image optimisation, JavaScript efficiency, or server response times. The advisor tells you which issues to fix first based on impact. Improving page speed has become increasingly important for SEO. Google explicitly states that Core Web Vitals are ranking factors, and studies show that every 100 milliseconds of improvement increases conversion rates by 1 percent on average. The Page Speed Advisor makes it easy to identify and understand your speed issues without needing technical expertise. You can share the analysis with your development team or use it to prioritise technical SEO work.

Frequently Asked Questions

What is a good Core Web Vitals score?

Google's good threshold: LCP under 2.5 seconds, FID under 100 milliseconds, CLS under 0.1. Scores in the 'good' range help with rankings.

How quickly will I see ranking improvements after speeding up my site?

Rankings depend on many factors. Speed improvements might help, but results vary. You'll immediately see improved user engagement metrics though.

What should I prioritise: desktop or mobile speed?

Prioritise mobile. Over 60 percent of searches are mobile, and Google uses mobile speed for rankings. Desktop is secondary.

Can I improve page speed without a developer?

Many improvements are possible without coding: optimising images, using a CDN, enabling caching, removing unused plugins. Some issues do require developer help.

How to Use Speed Advisor

  1. 1

    Enter Your Page URL

    Provide the URL of the page you want to analyse. The tool will fetch its Core Web Vitals data from Google.

  2. 2

    Review Your Speed Scores

    Check your scores for Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. See which are in the 'good' range.

  3. 3

    Read the Plain-English Explanation

    The tool explains what each metric means and why it matters for user experience and SEO in accessible language.

  4. 4

    Review the Prioritised Issues

    Check the top issues identified by AI analysis. They're listed by impact, so fix the most important ones first.

  5. 5

    Share Findings with Your Team

    Export or share the report with your development team. The plain-English explanations help non-technical stakeholders understand speed impact.